An anniversary campaign or a capital campaign launched in conjunction with a milestone anniversary can reenergize your mission, galvanize your supporters, provide ample opportunities to celebrate your organization and mission, and attract new donors and attention. Done without enough lead-time planning, it risks becoming an expensive party with little lasting impact.

It’s a role that demands strategic vision, people leadership, financial savvy, and a deep commitment to your mission. Fundraising leaders carry the responsibility of keeping the whole development engine running smoothly—not just cultivating major gifts, not just writing grant proposals, not just events management—but all of that and the umbrella, too.

Research tells us that even minor achievements activate the brain’s reward system, triggering a dopamine release—the feel-good chemical that fuels motivation. And who doesn’t want that? When fundraisers experience these positive feedback loops, they’re more likely to stay engaged and resilient.

Nonprofit leaders and fundraisers are some of the most passionate people on the planet. That passion can drive incredible change. But left unchecked, it also drives burnout. The constant pressure to do more, say yes, and chase every opportunity creates a treadmill effect—fast-moving, exhausting, and hard to step off.

Board transitions are not a crisis. They’re an opportunity. When a board member steps down, they create space for new leadership—leaders who are aligned with where the organization is headed next. The key is to navigate these transitions with confidence, intentionality, and gratitude.

It’s absolutely possible to establish board giving as an expectation without causing resistance or division. The key is introducing this shift as a natural evolution—one that aligns with the mission, reinforces board members’ roles as leaders, and strengthens the organization’s credibility.

For major donors and institutional funders, board giving is a make-or-break trust signal. Some foundations even require 100% board participation before considering a grant. And many high-net-worth donors won’t even enter the conversation until they know the board is fully invested.

Resistance to board giving is more common than many nonprofit leaders realize, and it often stems from long-standing board culture rather than a lack of commitment. Whether it’s uncertainty, financial concerns, or simply an outdated understanding of board roles, these challenges can—and must—be addressed head-on. A board that isn’t fully engaged in giving makes fundraising harder at every level.

This is the first post in a five-part series on board giving—how to set expectations, overcome resistance, and build a culture where board members lead by example in fundraising. Today, we’re starting with one of the most critical steps in any campaign: ensuring 100% board participation.

Planning a capital campaign and unsure how much to budget for expenses? Explore our quick guide to capital campaign budgeting for professional insight.

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