Insights and Resources for Nonprofit Fundraising

Browse by topic: Capital Campaign Donor Research Major Gifts Donor Engagement Donor Acquisition Planning & Strategy

The Donorly Team 5/31/24 The Donorly Team 5/31/24

Beginner’s Guide to Donor Acquisition: FAQ & Top Strategies

Donor acquisition, the process of securing new nonprofit donors, is a key part of any fundraising strategy. Learn the basics plus donor acquisition strategies.

The Donorly Team 11/21/23 The Donorly Team 11/21/23

Prospect Research Guide: Everything Nonprofits Need to Know

Prospect research is the process of identifying potential major donors by looking for capacity, affinity, and propensity markers. Learn all about it here.

The Donorly Team 10/12/20 The Donorly Team 10/12/20

20+ Essential Prospect Research Tools & Resources

Is your team considering conducting do-it-yourself research? Check out these 20+ prospect research tools and resources for assistance with the effort.

The Donorly Team 10/1/20 The Donorly Team 10/1/20

Choosing the Right Prospect Research Consultant: 5 Factors

Hiring a prospect research consultant is a game-changing move for many growing nonprofits. Learn the essentials to keep in mind as you start your search.

Maya Eilam 10/23/18 Maya Eilam 10/23/18

4 Ways Fundraising Research and Consulting Help Nonprofits

Wondering what your nonprofit has to gain from fundraising research and consulting? See these 4 major ways they will help your nonprofit reach its goals.

Maya Eilam 4/30/18 Maya Eilam 4/30/18

Getting Beyond Your Network: The Importance of Connections Research

Finding a connection to a prospective donor, be it an individual, foundation, or corporation can be the first great step toward a fruitful cultivation process. All too often as fundraisers we identify a potential donor whose interests clearly align with the work that we do, who are publicly philanthropic, who believe would make a charitable gift to our organization, if only they knew that we existed and had the opportunity to get to know our mission.

Maya Eilam 1/31/18 Maya Eilam 1/31/18

The Case for Fundraising Data, and How to Keep It Clean

Keeping your data clean can be like flossing. You know you should do it, but the benefits are not always short term and it can too easily fall to the bottom of your priority list. However, keeping your data clean can be so important to your fundraising process over the course of the year that we’re here to make the case that it should be the one New Year’s Resolution that you don’t let go by the wayside.

Maya Eilam 9/25/17 Maya Eilam 9/25/17

Creative Research Tools: The Wayback Machine

There comes a time when even the most sophisticated donor research tools don’t have all of the information you need, and you have to get a little creative to track down the information you want. That’s where the Wayback Machine comes in. An archive of old web pages (and old drafts of current web pages), the Wayback Machine is one of our Research Team’s favorite free-to-access tools.