Building Rapid Campaign Momentum in the Arts
In 2024, Donorly partnered with New York–based opera and musical theater institution to raise a $5 million initiative designed to expand access, incubate new work, and invest in the next generation of talent.
Celebrating its 50th anniversary, the institution achieved record-breaking momentum, securing 80% of a $5M goal in just 6 months.
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TLaunch a high-profile, milestone campaign requiring early momentum and donor alignment
Reactivate and inspire donors with a compelling, urgent case for support
Balance the nonprofit’s dual identity: world-class artistic institution and essential community anchor
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Donorly embedded as an extension of the campaign leadership team, leading a six-month sprint focused on foundation building, momentum creation, and strategic donor activation.
Phase 1: Foundation (Months 1–2)
Conducted comprehensive prospect research and strategy development
Refined case for support with compelling messaging
Secured 100% board participation commitment
Designed donor communications and stewardship systems
Phase 2: Activation (Months 3–4)
Launched intensive donor cultivation and solicitation program
Reactivated lapsed donors through mission-focused messaging
Built momentum with early leadership gifts
Phase 3: Acceleration (Months 5–6)
Exceeded all initial projections for early gifts
Positioned organization for potential goal increase
Established foundation for long-term growth beyond the campaign
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Campaign case development and messaging
Prospect research and donor strategy
Board engagement and fundraising training
Donor cultivation, solicitation, and stewardship strategy
Interim campaign leadership and execution
Explore more case studies or book a consultation with Donorly to see how we can help your organization grow.