How Donorly helped a newly-formed nonprofit build their fundraising infrastructure from scratch to achieve unprecedented scale.
From $365K to $100M+ in 7 Years
Our client a national nonprofit that launched in 2016 with zero infrastructure and billion-dollar ambitions.
Based in: National
Sector: Healthcare
Key Elements:
No development systems or protocols
Unproven fundraising concept (medical debt relief)
Massive scale mismatch ($365K vs $1B+ goals)
Small team focused on program delivery
What We Accomplished
$100M+ total raised over 7-year partnership (excluding $80M in MacKenzie Scott grants)
$20M annual revenue by 2023 from $365K starting point
5,400% revenue growth, 27x increase in annual fundraising
20+ six- and seven-figure gifts secured building major donor portfolio from zero
$10B+ in medical debt abolished. 10x their original $1B goal
What This Means for Your Organization:
Year 1-2: Expect 300-500% revenue increase as systems come online
Year 3-5: Sustainable 50-100% year-over-year growth
Year 6+: $10M+ annual revenue achievable for mission-driven orgs
How We Did It
1. Infrastructure First (Years 1-2)
Built fundraising systems from scratch
Established donor relationship protocols
Created growth strategy across multiple channels
Developed board engagement systems
2. Diversified Revenue Streams (Years 3-5)
Annual giving campaigns
Regional fundraising programs
Monthly donor programs
Corporate sponsorship development
Peer-to-peer initiatives
3. Major Gift Pipeline (Years 6-7)
Systematic prospect identification and cultivation
Strategic solicitation processes
Comprehensive stewardship programs
Sustainable relationship management