How Donorly helped a newly-formed nonprofit build their fundraising infrastructure from scratch to achieve unprecedented scale.

From $365K to $100M+ in 7 Years

Our client a national nonprofit that launched in 2016 with zero infrastructure and billion-dollar ambitions.

Based in: National
Sector: Healthcare
Key Elements:

  • No development systems or protocols

  • Unproven fundraising concept (medical debt relief)

  • Massive scale mismatch ($365K vs $1B+ goals)

  • Small team focused on program delivery

What We Accomplished

  • $100M+ total raised over 7-year partnership (excluding $80M in MacKenzie Scott grants)

  • $20M annual revenue by 2023 from $365K starting point

  • 5,400% revenue growth, 27x increase in annual fundraising

  • 20+ six- and seven-figure gifts secured building major donor portfolio from zero

  • $10B+ in medical debt abolished. 10x their original $1B goal

What This Means for Your Organization:

  • Year 1-2: Expect 300-500% revenue increase as systems come online

  • Year 3-5: Sustainable 50-100% year-over-year growth

  • Year 6+: $10M+ annual revenue achievable for mission-driven orgs

How We Did It

1. Infrastructure First (Years 1-2)

  • Built fundraising systems from scratch

  • Established donor relationship protocols

  • Created growth strategy across multiple channels

  • Developed board engagement systems

2. Diversified Revenue Streams (Years 3-5)

  • Annual giving campaigns

  • Regional fundraising programs

  • Monthly donor programs

  • Corporate sponsorship development

  • Peer-to-peer initiatives

3. Major Gift Pipeline (Years 6-7)

  • Systematic prospect identification and cultivation

  • Strategic solicitation processes

  • Comprehensive stewardship programs

  • Sustainable relationship management