Scaling Impact: A Health Equity Nonprofit’s Journey from $365,000 to $100 Million Raised

In 2016, Donorly partnered with a newly formed health equity nonprofit.  The organization sought guidance to identify high-potential donor prospects and build a sustainable fundraising strategy. 

What began as a targeted research project quickly evolved into a long-term partnership that transformed their fundraising capacity, major gifts strategy, and donor engagement systems.

  • As a young nonprofit, they faced two critical challenges:

    • Limited fundraising infrastructure: Few systems or processes existed to track donors, manage stewardship, or scale giving.

    • Unlocking donor potential: They needed to identify, cultivate, and engage donors capable of long-term, transformational support.

  • 1. Laying the Foundation with Research

    • Conducted donor research to surface high-potential prospects.
      Provided a short-term action plan to prioritize outreach and engagement.

    2. Expanding Fundraising Capacity & Strategy

    • Partnered with staff and board to design and implement multi-channel.fundraising programs, including annual giving, monthly giving, regional. campaigns, corporate sponsorships, and peer-to-peer fundraising.

    • Developed a major gifts strategy and growth roadmap to scale philanthropic impact.

    3. Building Sustainable Systems

    • Created durable systems and protocols for donor engagement and stewardship.

    • Strengthened board participation and leadership in fundraising.
      Established infrastructure to support long-term donor relationships and future campaigns.

    • Nearly $100 million raised to advance its mission.

    • Robust, multi-channel fundraising program fully integrated across staff, board, and leadership.

    • Stronger board engagement and active participation in fundraising.

    • Sustainable systems supporting ongoing donor growth and stewardship.

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