Scaling Impact: A Health Equity Nonprofit’s Journey from $365,000 to $100 Million Raised
In 2016, Donorly partnered with a newly formed health equity nonprofit. The organization sought guidance to identify high-potential donor prospects and build a sustainable fundraising strategy.
What began as a targeted research project quickly evolved into a long-term partnership that transformed their fundraising capacity, major gifts strategy, and donor engagement systems.
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As a young nonprofit, they faced two critical challenges:
Limited fundraising infrastructure: Few systems or processes existed to track donors, manage stewardship, or scale giving.
Unlocking donor potential: They needed to identify, cultivate, and engage donors capable of long-term, transformational support.
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1. Laying the Foundation with Research
Conducted donor research to surface high-potential prospects.
Provided a short-term action plan to prioritize outreach and engagement.
2. Expanding Fundraising Capacity & Strategy
Partnered with staff and board to design and implement multi-channel.fundraising programs, including annual giving, monthly giving, regional. campaigns, corporate sponsorships, and peer-to-peer fundraising.
Developed a major gifts strategy and growth roadmap to scale philanthropic impact.
3. Building Sustainable Systems
Created durable systems and protocols for donor engagement and stewardship.
Strengthened board participation and leadership in fundraising.
Established infrastructure to support long-term donor relationships and future campaigns.
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Nearly $100 million raised to advance its mission.
Robust, multi-channel fundraising program fully integrated across staff, board, and leadership.
Stronger board engagement and active participation in fundraising.
Sustainable systems supporting ongoing donor growth and stewardship.
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