Health Equity Nonprofit Scales from $365K to $100 Million Raised

In 2016, Donorly began its first engagement with a health equity nonprofit abolishing medical debt, then a newly formed nonprofit, through a small research project. What started as a focused effort to identify donor prospects quickly grew into a long-term partnership that transformed the organization’s fundraising capacity and impact.

  • As a young nonprofit, they faced two critical challenges:

    • Limited systems and processes for fundraising and donor stewardship

    • A need to identify and cultivate prospects to unlock long-term giving potential

    • Early insights: Conducted research to surface high-potential donor prospects

    • Strategic planning: Supported fundraising planning and identified growth opportunities

    • Infrastructure building: Developed foundational systems and protocols for donor engagement and stewardship

    • Program expansion: Partnered with staff and board to launch and grow annual giving, regional campaigns, monthly giving, corporate sponsorships, and peer-to-peer fundraising

    • Tripled revenue in 2 years to over $1.5M annually.

    • Expanded donor community by 80% in two years

    • Raised $450K in the first peer-to-peer campaign

    • Engaged 1,000+ new donors in Year 1

    • Built sustainable, diversified fundraising infrastructure beyond events

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