Pandemic-Era Revenue Transformation
Results at a Glance
In 2020, Donorly partnered with a New York–based nonprofit providing fertility preservation access for women with cancer. We led revenue growth from $540K to more than $1.5M annually
When the COVID-19 pandemic halted the organization’s in-person fundraising events, Donorly introduced a peer-to-peer campaign model that engaged more than 1,000 donors and raised over $450,000 in its first year.
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This case presented two key challenges:
Loss of event-driven revenue: The organization relied heavily on live fundraising events, which became impossible at the onset of COVID-19.
Urgent need to pivot fundraising strategy: As a small, founder-led nonprofit, they needed a new, scalable way to engage donors and replace a critical stream of contributed income during a time of crisis.
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Crisis response: Pivoted from live events to peer-to-peer campaigns, replacing lost revenue during the pandemic.
Strategic expansion: Built a major gifts program, developed corporate partnerships, and implemented multi-channel fundraising.
Systems building: Created scalable infrastructure to reduce founder dependence and support sustainable growth.
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Tripled revenue in 2 years to over $1.5M annually.
Expanded donor community by 80% in two years
Raised $450K in the first peer-to-peer campaign
Engaged 1,000+ new donors in Year 1
Built sustainable, diversified fundraising infrastructure beyond events
Explore more case studies or book a consultation with Donorly to see how we can help your organization grow.