Pandemic-Era Nonprofit Revenue Transformation

In 2020, Donorly partnered with a New York–based healthcare nonprofit providing fertility preservation access for women with cancer grew from a $540K plateau to more than $1.5M annually.

When the COVID-19 pandemic halted the organization’s in-person fundraising events, Donorly introduced a peer-to-peer campaign model that raised over $450,000 and engaged more than 1,000 donors in its first year.

  • This case presented two key challenges:

    Loss of event-driven revenue — The organization relied heavily on live fundraising events, which became impossible at the onset of COVID-19.

    Urgent need to pivot fundraising strategy — As a small, founder-led nonprofit, they needed a new, scalable way to engage donors and replace a critical stream of contributed income during a time of crisis.

    • Crisis response: Pivoted from live events to peer-to-peer campaigns, replacing lost revenue during the pandemic.

    • Strategic expansion: Built a major gifts program called “The Flock”), developed corporate partnerships, and implemented multi-channel fundraising.

    • Systems building: Created scalable infrastructure to reduce founder dependence and support sustainable growth.

      Multi-year partnership: Navigated immediate crisis in Year 1, then implemented long-term strategies that enabled transformational revenue growth.

    • Achieved 200% revenue growth, surpassing $1.5M annually

    • Expanded donor community by 80% in two years

    • Raised $450K in the first peer-to-peer digital campaign

    • Engaged 1,000+ new donors in Year 1

    • Built sustainable, diversified fundraising infrastructure beyond events

 Explore more case studies or book a consultation with Donorly to see how we can help your organization grow.